Spencer Rascoff, the CEO of Tinder parent company Match Group, is promising to change the reputation of Tinder as Gen Z seeks more serious connections. In an effort to appeal to the younger generation, Rascoff aims to rebrand Tinder away from its hookup image and towards a platform that fosters meaningful relationships. With Gen Z showing a preference for deeper connections, the company is looking to shift its focus and messaging to cater to this demographic. This move reflects a broader trend in the dating app industry, where platforms are increasingly moving towards facilitating more substantial and lasting relationships rather than casual hookups.

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