Fox News Digital spoke to Consumers’ Research Executive Director Will Hild about how institutions are attempting to skirt Trump administration efforts to eliminate DEI. Hild explained that some companies are rebranding their diversity, equity, and inclusion (DEI) policies to avoid scrutiny and potential consequences from Trump-era bans. By giving these policies a new name or packaging, companies hope to continue implementing them without facing backlash. This tactic has raised concerns among critics who believe that the underlying issues with DEI policies are not being addressed, and companies are simply trying to avoid accountability. Despite the rebranding efforts, there is ongoing debate and controversy surrounding DEI initiatives in various sectors.